Top five investor resources on our website
Did you know that 42% of Albertans believe they have been approached with a fraudulent investment? Here at the ASC, we want you to be armed and ready when that next investment opportunity comes knocking at your door.
That’s why we ran an Alberta-wide campaign during investor month in October to help Albertans know about the resources the ASC has to help them when making a decision about their next investment.
Over 80% of Albertans 35 years or older saw our TV commercial and we had a record number of visits to our investor resources on our website. What did they find of value? Here are the top five places they looked:
- Our website itself, www.albertasecurities.com . After our TV commercial and online ads went up, we saw an increase of 92% in the number of For Investors pages viewed, and visits to this section went up 43%! Over 11,600 people clicked through our investor information and found content that interested or was helpful to them, so be sure to explore all of our website and share the link with others.
- The For Investors section. This is essentially the gateway to the investing information you need to know and is the most popular section of our website. Find answers to your most common How Do I? questions, learn more investment terms in our Glossary or simply find out how to get started if you don’t think you’re ready to invest.
- Check First tools. Visitors looked at links in this section to Red Flags, Background Check, and the Top Ten Investing Mistakes. Here you can learn how to ask the right questions about investing and watch our short videos that profile real Albertans who came close to losing money in an investment scam.
- Investor Watch page. In this section, people found a link to our latest enforcement orders and decisions and took some time to read up on important investor alerts and notices. Make sure you aren’t one of the 12% of Albertans who invest in a scam after being approached with a fraudulent investment and take time to read through this section.
- Courses and Resources section. Visitors here found a link to our new free online course called Investment Scams: How to Protect Your Money. Teachers and parents found links to our free brochures and reading materials as well as helpful websites and resources for talking to kids about money. Want to learn even more about investing? Find the links to our Basics of Investing class in Calgary and Edmonton and join over 670 Albertans who have taken the class since it was first offered in 2004.
Remember, next time you’re approached with an investment opportunity, be sure to Check First and make ASC one of your first stops.
Until next time… Comment on this blog... | About this Blog We’ve created this blog to present you with answers to some of the more popular questions we receive from investors. We'll have different subject matter experts blogging about what they know best and we'll update it as new blogs arise. We hope you'll find it interesting and helpful. Today's Blogger Hi there. I’m Lorinda Brinton, Senior Advisor for Investor Education at the Alberta Securities Commission (ASC). I’ve been at the ASC for close to four years now and have been a part of many national and international investor education projects aimed at informing and protecting investors. Let us know if the information you find in this blog and on the ASC site is interesting and helpful when you are making important investment decisions. Here are some links I think you’ll find helpful:
Ask your question If you have a question you would like to see answered on this page, email them to questions@asc.ca. We may not use every question we receive but will concentrate on areas from which we receive the most inquiries. If you have a question related directly to your own situation, please contact ASC inquiries using our toll free number (1-877-355-4488) or email inquiries@asc.ca. If you have a complaint, email complaints@asc.ca or call 403-355-3888.
We encourage you to make use of our ASC resources to reduce your vulnerability to fraud, and to help you to become a better informed investor with some knowledge of how the markets work. Read our Helpful Brochures and Reading Material.
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