It’s estimated that by 2035 there will be more than one million seniors in Alberta (65 years of age and older), which equates to one in five Albertans. While many of us have the utmost respect for the seniors in our lives, unfortunately there are those who will exploit seniors’ often polite and trusting natures for financial gain. As such, the ASC is hosting a Seniors’ Month Campaign to provide key information and resources on financial matters to as many Alberta seniors, family members, caregivers and others who work with this important group as possible.
Early in the month, the ASC will release the results of a new research survey with specific data pertaining to seniors and their perspective on investing, financial fraud and financial abuse. Keep an eye out on this blog for more details on the data, key learnings and useful information.
We will also be offering a fun and interactive quiz for individuals 55+ years of age and older to test their financial and investment knowledge called ‘How Safe is Your Nest Egg,’ and provide prizes of $50 gift cards to five lucky people. To brush up on your knowledge before you take the quiz, the ASC encourages you to browse checkfirst.ca/seniors to read relevant materials with unbiased and helpful information. For your chance to win a $50 Visa gift card, visit checkfirst.ca/seniors from June 4 to 29, 2018 to take the quiz.
You will find our investor education team popping up across Alberta during the month, including Grandparent’s Weekend at Calaway Park on June 23 and 24. The ASC will be on site to provide information and resources, while distributing free cotton candy and games vouchers. Can’t make it to Calaway Park? The ASC will also be present at the annual Family and Community Support Services seniors event in St. Paul, Alberta.
Keep an ear out for ASC messages on radio stations across the province this month as we highlight information about how seniors can keep themselves safe when investing.
Finally, if you’re part of a seniors group in Alberta that could benefit from financial fraud or financial abuse information or resources, please connect with us directly at firstname.lastname@example.org. We also encourage you to browse our CheckFirst.ca website for additional information, tools and unbiased resources. Let us help you empower yourself and your loved ones to make wise investment decisions and avoid financial fraud.