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The national registration search contains the names of all individuals and firms who are registered to sell securities in Canada, with the exception of those registered solely with the Ontario Securities Commision (OSC).

ASC ExternalSite > Investors > Investor Resources > You ASC'd Blog > Posts > Don’t judge a book by its cover – not all ‘experts’ are the same

July 31
Don’t judge a book by its cover – not all ‘experts’ are the same


The dog days of summer are here, allowing time to relax, rejuvenate and reflect on life. Maybe you’d like to learn something new. Or you’ve picked up a motivational book you wanted to read. Maybe you’ve seen a Ted Talk that got you thinking. Maybe you’ve signed up for a self-help seminar or presentation from a visiting inspirational speaker – perhaps a popular talk show host, an international celebrity or even someone you saw on social media.

It’s empowering to hear how someone overcame adversity or became successful. You feel revved up, inspired, excited – ready to make changes to your life. While you’re at this type of seminar, you’ll likely see other presenters or exhibitors encouraging attendees to learn about whatever ‘expert’ self-improvement advice they have – how to improve your self expression, be a more aware person or improve your financial stability.

Hard stop. You know the headline speaker is genuine/authentic and the event legitimate, but that doesn’t mean that the other ‘expert’ speakers or presenters have been thoroughly vetted. It’s time to think critically – especially if one of the lesser-known speakers is promoting their own wealth management system, selling their books and/or offering up a discounted rate to their own investment sessions, software, or investment opportunity.

Before you sign up with someone who promises to “change your life” financially, be wary:

  • Don’t assume that the individual promoting a financial opportunity is legitimate
  • Be skeptical of financial promises, especially concerning ‘guaranteed high returns and no risk’ – investments that tout this are scams.
  • Don’t feel pressured to ‘buy today’ or believe threats that you’ll ‘miss out’
  • Ask yourself if the proposed investment fits with where you are financially in life
  • Watch out for the red flags of investment fraud
  • Check if they are registered to sell securities or investments and if they’ve ever had any disciplinary action taken against them in the past

Armed with these tips, go enjoy these events and gain new knowledge, ways of thinking and skills to help improve your life. Just make sure that any investment opportunities being presented are legitimate and fit with your future goals before you get swept up in the excitement and feelings of empowerment.

Helpful links
Red Flags of Investment Fraud
Recognizing and Avoiding Scams