The ASC just wrapped-up another jam-packed Fraud Prevention Month. The CheckFirst Café set up shop at the Calgary and Edmonton Home & Garden Shows where we served coffee and investor education tips to show-goers. Over the course of both shows, we connected with approximately 8,000 Albertans at the CheckFirst booth, serving them coffee and investor education. We reminded Albertans to research and check registration before investing and to educate themselves on the red flags of investment fraud.
You may have also seen our Public Service Announcement on CTV during February and March. Our objective is to remind Albertans that the ASC is here to help, as a resource to help Albertans learn ways to recognize and avoid investment fraud. If you haven’t seen them yet, check out our PSAs here.
In our boldest campaign yet, we demonstrated to Albertans how simple it is to become a victim of investment fraud. We put ourselves into the shoes of the scam artist and staged a phony investment seminar during Fraud Prevention Month. To create the ‘perfect scam’ we covered all of our bases - we invented a fake company called “Maplestock Investments,” hired an actor to play the role of the stock promoter and even developed a detailed, fake online profile for the company and promoter.
Attendees heard about the scam through online advertising, which contained commonly used red flags of fraud. The event advertisements were viewed by Albertans nearly six million times and more than 8,500 potential investors clicked on the promotional materials. Forty-eight people registered for the event and 22 people attended, all genuinely searching for a new investment opportunity.